The Best Free Way to Market Your Home Based Business
So you have just launched your home-based business and you are looking for ways to promote it without spending a lot of money.
Sound familiar? This is the case for many people marketing online today. Here is a look at one of the best ways to market your home business that are free and very effective, when done properly:
Article Marketing
Writing and submitting articles to online article directories is an excellent marketing method.
You not only get immediate traffic from people searching the directories themselves for current articles, but you can also get search engine traffic if your articles rank highly for cetain keywords.
Article Marketing Tips:
Use Googles’ free keyword research tool. Just enter “Keyword Tool External” in the Google search box and it will come up number 1 in the results.
Search for keywords related to your product or service. As a general rule of thumb, try to choose keywords (or keyword phrases) that get between 10,000 to 20,000 searches per month. Anything less may be not enough, and anything more may mean that the keyword is too competitive.
After you choose your keyword, include it in the title of your article, the first paragraph, and the last paragraph.
Make sure you write a catchy, attention grabbing headline that directly identifies the benefits of reading the article. Answer the famous marketing question, “What is in it for me?” The headline and the article should answer a current problem in the market niche, show people how to save time and money, show people how to gain pleasure (like making money) or avoid pain (like losing time and money).
Begin your article by identifying the problem or benefit you are going to write about. Then write two to four paragraphs outlining your main points. A good idea is to write articles offering 3,5, or 7 tips, best methods to, ways to improve, and so on. You get the idea. People love reading these types of lists.
The Resource Box
This is the most important part of your article because here you have an opportunity to sell yourself, your product, or your service. Remember, the resource box is all about the benefit to the reader of clicking a link in the resource box. An example would be offering more tips on your topic for free by visiting your site.
Take a look at some of the resource boxes in the article directories, especially those written by some of the top marketers. Take note of the ones that give you the urge to click through for more information and write yours in the same style.
You can usually include two links in your resource bow. Make sure you use both of them and use your main keywords as anchor text, linking to your site.
For more great ways to build your home-based business on a budget, see below.
Is your home-based business costing you more than you thought it would? You need to get this free video series that will show you how to build your business on a budget at newsuccessonline.com/homebusiness. Article Source:http://www.articlesbase.com/home-business-articles/the-best-free-way-to-market-your-home-based-business-1376603.html